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Plans on Paper | Case

Plans on Paper w/ Leslie David Baker

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What connects Leslie David Baker to Brazilians? The mutual hatred for bad bosses, paperwork and any bureaucracy that kills your vibe.

We turned Leslie’s fictional stationery store into a real one in São Paulo, and Leslie showed up in person.


Branding, products, voice and visuals were all inspired by his personality and by Nubank’s core belief: work works better when fun is part of it.

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