Black Friday is a milestone for Brazilian retail, and we did the most successful campaign for Burger King. 

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Black Friday in Brazil is a big moment and a big question: is it real or half the double?

 

Burger King is this in their favor and decreed: swallow the tears and come to #BKFRIDAY removing 3 sandwiches for 15 reais. The campaign was a success, surpassed all KPIs and ended up being awarded at the Media Festival, Smarties Latam and The Drum Social Buzz.