Brahma Open VAR

VAR always sparks drama in soccer. So Brahma decided to turn that chaos into fun.

In Brazil, the VAR takes forever to make a call and fans lose their minds.

 So we created Open VAR: during a huge match between Flamengo and Grêmio, every time VAR was triggered, everyone watching in bars got… free beer.

The stunt blew up across Brazil and Latin America.