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Brahma Open VAR
VAR always sparks drama in soccer. So Brahma decided to turn that chaos into fun.
In Brazil, the VAR takes forever to make a call and fans lose their minds.
So we created Open VAR: during a huge match between Flamengo and Grêmio, every time VAR was triggered, everyone watching in bars got… free beer.
The stunt blew up across Brazil and Latin America.

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