BK Friday

Role: Concept and copywriter

Black Friday is a milestone for Brazilian retail, and we did the most successful campaign for Burger King. 

Black Friday in Brazil is a big moment and a big question: is it real or half the double?

Burger King is this in their favor and decreed: swallow the tears and come to #BKFRIDAY removing 3 sandwiches for 15 reais. The campaign was a success, surpassed all KPIs and ended up being awarded at the Media Festival, Smarties Latam and The Drum Social Buzz.

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Captura de Tela 2021-05-30 às 19.51.11.
Captura de Tela 2021-05-30 às 19.55.37.
Captura de Tela 2021-05-30 às 19.51.19.

SMARTIES LATAM 2019

Mobile Promo - Winner
Mobile Social - Silver

FESTIVAL OF MEDIA LATAM 2019

Best Engagement Strategy - Silver

THE DRUM SOCIAL BUZZ 2019

Largest ROI from a Social Media
Campaign or Strategy - Winner