Role: Concept and copywriter
Black Friday is a milestone for Brazilian retail, and we did the most successful campaign for Burger King.
Black Friday in Brazil is a big moment and a big question: is it real or half the double?
Burger King is this in their favor and decreed: swallow the tears and come to #BKFRIDAY removing 3 sandwiches for 15 reais. The campaign was a success, surpassed all KPIs and ended up being awarded at the Media Festival, Smarties Latam and The Drum Social Buzz.
SMARTIES LATAM 2019
Mobile Promo - Winner
Mobile Social - Silver
FESTIVAL OF MEDIA LATAM 2019
Best Engagement Strategy - Silver
THE DRUM SOCIAL BUZZ 2019
Largest ROI from a Social Media
Campaign or Strategy - Winner