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Pebolim das Minas

Role: Associate Creative Director, Copywriter

Foosball is an important part of the Brazilian culture. It's present all over the country at different kinds of venues. But all those tiny little players were always represented as men.

So, Brahma, as a major football sponsor in Brazil, launched a new version of the game, celebrating equalty and drawing the attention to diversity on the country's most popular sport.

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