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The Game of Life

Role: Creative Director and Copywriter 

Imagine a perfect blend of financial and entertainment, all while showcasing the diverse range of services Nu offers. This very intention gave birth to a one-of-a-kind game that breathes new life into a classic board game.


We've crafted a universe that mirrors real life, teaching us how to master money management and make decisions.

Every detail has been meticulously reconsidered, from the design to how we interact with money. 


Nu's Game of Life isn't just a board game creation; it embodies a fun-filled journey into financial education. 


The Game of Life board is also based on Nubank's portfolio of products and services. With it, players can invest in stocks, purchase insurance, or even buy cryptocurrencies during the game. 

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